VINAGRI News - Vietnam’s durian exports surged to a record high of over $3.33 billion in the first 10 months of 2025, up 10.4% year-on-year, with China accounting for more than 94% of total exports. Despite technical barriers and seasonal fluctuations, Vietnam is strengthening its position as the second-largest durian supplier to China after Thailand.
Summary:
> Vietnam’s durian exports reached a record $3.33 billion in the first 10 months of 2025, up 10.4% YoY.
> China remains the dominant market, accounting for 94.35% of total exports.
> October exports fell 41% month-on-month but cumulative value to China rose nearly 14% YoY.
> Average export price: $3,696/ton, 15% lower than Thailand, helping Vietnam become the second-largest supplier to China.
> Other growing markets include Hong Kong, Papua New Guinea, Malaysia, Japan, and Canada.
> Exports to Thailand, Taiwan, South Korea, and Cambodia declined.
> Experts stress the need to diversify markets and strengthen cold chain and quality control.
> Projected durian export value for 2025: up to $4 billion.
Vietnam’s durian exports continued to accelerate in 2025, reaching a record $3.33 billion over the first 10 months, up 10.4% compared to the same period last year, according to customs statistics. This marks the highest value ever recorded, making durian the top contributor to the country’s total fruit export revenue.
The growth was primarily driven by the Chinese market, which accounted for 94.35% of the 10-month export value, equivalent to over $3.14 billion. Although exports in October fell more than 41% month-on-month due to the end of the season and adjustments in import controls, cumulative export value to China still rose nearly 14% year-on-year. Specifically, October exports reached $572 million, 2.7 times higher than the same month in 2024.
According to Mr. Dang Phuc Nguyen, Secretary-General of the Vietnam Fruit and Vegetable Association, Vietnamese durian continues to grow despite facing technical barriers in China, thanks to improved quality and competitive pricing. The average export price for Vietnamese durian stands at $3,696 per ton, about 15% lower than Thai durian. Combined with shorter shipping times, Vietnam has become the second-largest durian exporter to China, after Thailand.
Since the beginning of the year, in response to stricter Chinese regulations, many Vietnamese companies have upgraded cultivation areas, invested in cold storage and packaging lines, and developed their own brands. The Ministry of Agriculture and Environment has also implemented a dedicated inspection process for durian, regarded as an important precedent for expanding other Vietnamese agricultural exports to China.
Beyond the main market, other destinations also recorded strong growth. Hong Kong increased nearly 89% to over $45 million, serving as an important transit hub. Exports to Papua New Guinea and Malaysia rose sharply, though from a small base. Japan and Canada maintained double-digit growth, indicating potential for expansion into high-standard markets.
Conversely, exports to Thailand fell 77% to just over $34 million due to direct competition in the Chinese market, where Thailand is boosting its production. Exports to Taiwan, South Korea, and Cambodia also declined sharply, highlighting the limited diversification of markets beyond China.
Experts have warned that Vietnam should avoid over-reliance on durian, which now accounts for more than half of total fruit export value. To sustain growth and strengthen its position in key markets, the agriculture sector must diversify products, upgrade cold chains, and enhance quarantine and quality control.
With current momentum and positive signals toward the year-end, Mr. Nguyen forecasts that Vietnam’s durian export value could reach $4 billion in 2025. Preliminary estimates from the association suggest that 11-month exports have already reached about $3.7 billion.
NPK/ Vinagri News
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