VINAGRI News - In the first eight months of 2025, Japan imported coffee from 59 countries and territories, with Brazil and Vietnam remaining its two biggest suppliers. While Japan’s coffee imports from Vietnam dropped 15% in volume, the value rose by 38%, reflecting a surge in global coffee prices.
Summary:
> Japan imported coffee from 59 countries in Jan - Aug 2025.
> Brazil remained the largest supplier with over 94,000 tonnes worth nearly USD 598 million (+3.1% in volume, +72% in value).
> Vietnam ranked second, supplying nearly 68,000 tonnes worth over USD 388 million (-15% in volume, +38% in value).
> Vietnam’s market share declined from 30.34% to 26.99%.
> Japan’s coffee demand remained stable but was affected by yen depreciation and higher import costs.
> Consumption trends are shifting toward ready-to-drink, premium, and flavored coffee.
> Vietnam’s coffee exports in the first nine months of 2025 reached USD 7.01 billion, up 62.2% year-on-year.
Japan imported coffee from 59 countries and territories during the first eight months of 2025, according to the latest trade data.
Brazil remained Japan’s largest coffee supplier, with shipments exceeding 94,000 tonnes valued at nearly USD 598 million, up 3.1% in volume and 72% in value year-on-year. Brazil’s share of Japan’s total coffee imports increased from 34.86% to 37.61% during the period.
Vietnam was the second-largest supplier, exporting nearly 68,000 tonnes worth over USD 388 million. This represented a 15% decline in volume but a 38% rise in value compared with the same period in 2024. Consequently, Vietnam’s market share fell from 30.34% in Jan - Aug 2024 to 26.99% in the same period of 2025.
Colombia ranked third, shipping 24,400 tonnes valued at nearly USD 196 million, down 0.2% in volume but up 59.8% in value year-on-year. Its market share rose slightly from 9.31% to 9.72%.
Japan’s overall coffee consumption remains stable, but demand has been influenced by global price volatility and the depreciation of the yen. Major convenience store chains such as 7-Eleven, Lawson, and FamilyMart have increased retail coffee prices by 11 - 16% due to higher import costs.
Japanese consumers have become more cautious about out-of-home coffee spending, while green coffee consumption is showing a mild recovery, currently standing at around 357,000 tonnes annually and expected to continue growing in the coming years.
Notably, Japan’s coffee market is shifting toward ready-to-drink products, premium varieties, and innovative flavors, driving growth in an otherwise mature mainstream segment.
According to Vietnam Customs, the country exported more than 81,000 tonnes of coffee in September 2025, valued at USD 462.3 million, up 57.9% in volume and 61.1% in value compared with September 2024.
Overall, in the first nine months of 2025, Vietnam exported nearly 1.24 million tonnes of coffee, generating USD 7.01 billion, an increase of 11.7% in volume and 62.2% in value year-on-year - far surpassing the USD 5.62 billion recorded for the entire year of 2024. This performance underscores Vietnam’s growing role in the global coffee supply chain.
NPK/ Vinagri News
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